Players at Ultimate Poker are enjoying new updated software and a revamped player loyalty program at the only regulated U.S. Internet poker site.
The new graphics include preset wagering buttons, playing cards that are larger, the ability to resize tables, and more avatar selections that also have increased in size. Multi-tabling is now accomplished with much greater ease and efficiency, allowing online poker grinders the opportunity to maximize their efforts.
Tournament functions have also been upgraded with the lobby allowing players the ability to navigate through their choices of games to play with a bit more speed via better differentiation between various game types. For instance, whether a tourney is a satellite or allows only a maximum of six players is more readily distinguishable. Also, new rebuy and late registration options that were previously not in force are now available.
Ultimate Poker’s VIP program has been named Color Up and consists of 10 levels. Eight of those are based on monthly player points earned, while the two remaining tiers center upon annual totals. Redemption of points comes in the form of bonuses and various merchandise.
The UP version 2.0 software comes almost four months after the site launched on April 30 and followed the passage of a successful field test under the watchful eye of Nevada gaming officials. The testing proved successful despite some harsh criticism from players and industry insiders alike that suggested that UP may have rushed their product to market in order to beat the competition.
That competition will likely include WSOP.com and Treasure Island in coming weeks. UP has enjoyed exclusivity in Nevada’s online poker scheme since April 30. With the UP player pool expected to lessen when other Silver State poker sites turn on the virtual switch, it is seen as a necessity to provide players with an exceptional software package that won’t force players to look elsewhere for perhaps a better online poker-playing experience.
UP’s upgraded software had been anticipated for quite some time. But the latest roll out won’t be the end of improvements at UP, as Ultimate Gaming’s chief marketing officer said the company will always be on the lookout for ways to enhance their poker offering for loyal customers.
