As the gaming industry continues to grow in the United States, so do the partnerships involving casinos and other entities. Several sports teams are signing new contract deals with operators as a way to build their brand via online casino and sports betting operations. Sports teams are opening up to sports betting and other aspects of the gaming industry as they see how lucrative deals can be. The latest deal to be made in this regard involves the Parx Casino of Bensalem and the Philadelphia 76ers NBA team.
Multi-Year Partnership
The new deal between the 76ers and the Parx Casino is a multi-year affair with the property being named the Official Winning Partner of the Philadelphia 76ers. The casino will be using their online casino offering to create a new promotion called Win for All that features the basketball team.
With the Win for All promotion, fans of the team will have a creative outlet to interact with the casino and according to the team’s president Chris Heck, it plays upon the competitive spirit of Philadelphia fans.
The new partnership was announced just before the new NBA season begins on October 22nd. Philadelphia will kick off their season taking on the Boston Celtics. During their new season, for each 76ers win, the Parx Casino will activate the Win for All promotion. Players will have to be 21 years of age and be within a 150 mile radius of Philadelphia to be able to access a bonus free play offer from the online venue.
The offer can be redeemed online via a custom promo code that will be handed out by Parx. The code will be sent out over social media as well as the radio. Each of the first 25 victories of the team will provide a $25 bonus offer. Each win thereafter will be equal to the win total, so like $30 for the 30th win.
Special Bonus Offers
The Parx Casino will also be offering special bonus opportunities connected to specific games. The casino will be hosting what they are calling 76ers Nights at their Beer Garden for six specific games. The location includes rotating taps as well as two large televisions of 16 feet in size each.
The games included in the 76ers Nights involved Atlanta, New York, Boston, Houston, Milwaukee and Minnesota.
As part of the deal, the Parx Casino will also be able to add signage to the Wells Fargo Center. This is of course the home of the NBA team. The Parx Casino and 76ers seem to have big plans for the upcoming season in the hopes of enticing players to the games as well as to take part in online casino gaming via the Parx brand.
The 76ers have been quite busy cutting deals involving gaming companies over the past year. The NBA team’s owner, Harris Blitzer Sports & Entertainment, signed a deal with Caesars Entertainment for sponsorship. With this deal, Caesars will be able to promote their Harrah’s Philadelphia casino as well as other brands with ad placements during the team’s games along with other options.
The SugarHouse Casino of Philadelphia is also in the mix as the brand signed a deal with the Wells Fargo Center with the Flyers. The hockey team also calls the facility home and the SugarHouse brand will be featured on-site as well. The facility will apparently be filled with signage from several operators in the local region.
