Lightning Box, a top-rated online game developer based in Sydney is getting ready to expand its footprint in the United States. The company just recently signed a deal with Churchill Downs and is set to launch certain slot titles in Michigan via the TwinSpires brand. Players will have access to quality games online via the provider.
Expanding in Michigan
This is not the first time that Lightning Box games will be offered in Michigan. The supplier already launched its first games back in January via a deal with SG Digital and the OpenGaming ecosystem. Players have gained access to the developers’ games and can now enjoy even more through TwinSpires.
Currently, the online casino of TwinSpires offers three slots, Lightning Leopard, Chicken Fox, and Lightning Horseman. The titles are just the beginning of what players can expect to find via the TwinSpires brand.
The company is excited to be working with TwinSpires. Lightning Box CEO and co-founder Peter Causley stated the company is pleased that its games will be featured within one of the most interesting and innovative digital brands in Michigan.
Churchill Downs is excited to be working with the developer. VP iGaming Richard Sagman said the company is excited about the opportunity the partnership will bring as the studio creates ‘good quality games that our customers enjoy.’
TwinSpires is the digital gaming and sports betting brand of Churchill Downs. After a recent rebranding, TwinSpires offers players even more great online gaming options. Churchill Downs announced some time ago that they would use the TwinSpires brand as a replacement for its BetAmerica brand. They have done so with a brand-new look and feel to the digital offering.
Churchill Downs will use the next few months to rename several online gaming sites and sportsbook operations as part of the rebranding process. Operations in Pennsylvania, Indiana, New Jersey, Colorado, Mississippi, and Michigan are part of the change.
Lightning Box Services
For Lightning Box, the brand will only further develop its services in the US with the TwinSpires deal. The studio first got started in the US market in 2014 in New Jersey. They then debuted games in Pennsylvania towards the end of 2020.
Along with offering content, the company is also focused on new partnership opportunities. In July of last year, the brand signed a deal with Ruby Seven Studios to provide the brand with its most popular titles. Ruby Seven is known for a network of social gaming sites.
The launch in Michigan is just one way in which the new online gaming market continues to grow. We expect over the next few months that even more partnerships will develop in the industry to create an even larger market.
Many UK companies see the blossoming iGaming landscape in the US and want in on the action. More partnerships are developing between UK and US companies now more than ever to take advantage of the many possibilities.
We look forward to watching as the Michigan iGaming market grows along with additional states legalizing various markets in the iGaming sector.
