The Golden Nugget is known for being the top operator in the state of New Jersey when it comes to online gaming. The brand can essentially do no wrong as they stay at the top when it comes to iGaming revenues. From table games to live dealer, slots and more, the Golden Nugget offers it all. To stay successful, the brand works with the best of the best in the industry, including Scientific Games. Just this week, the Golden Nugget announced their partnership with Scientific Games has expanded and will apply to online gaming and sports betting markets in New Jersey and beyond.
Expanded Partnership
For Golden Nugget and Scientific Games, the deal encompasses the iGaming market in New Jersey as well as additional states. In a press release, it was announced that Scientific Games will be providing their solutions to the Golden Nugget within several states through the year 2024. There is also potential for the deal to go on for many more years.
Due to the deal, the Golden Nugget will have access to Scientific Games OpenGaming system. This will help to enhance the online gaming presence of the brand. The Golden Nugget will also be using the OpenSports option, along with managed sports betting services via Don Best Sports.
Golden Nugget senior vice president and general manager for online gaming, Thomas Winter, commented on the expanded deal by stating that the company has a long history with Scientific Games and their technology plays a vital role in their online gaming and sports betting strategy. The company is ‘thrilled’ to continue to work with Scientific Games to provide a best-in-class experience as well as consistent options for players nationwide.
Continued Growth
The deal with Scientific Games only means more continued growth for the Golden Nugget brand. The established online gaming brand has continued to earn record revenues month after month in New Jersey. In January, the online casino operator started off 2020 with yet another record-breaking revenue month, earning $21.2 million.
With the deal, the Golden Nugget brand is expected to go to the next level in online casino gaming and sports betting. Part of the brand’s continued success is the fact that they continue to evolve. With new deals such as this one with Scientific Games, the company can offer something new to their existing player base, which keeps members coming back for more.
The Golden Nugget already has a wide player base in the United States and Scientific Games is excited to be working with the brand in New Jersey and beyond. They look forward to offering a reliable and seamless end-to-end betting experience, according to group chief executive of digital for the company, Jordan Levin.
It will be interesting to see where the Golden Nugget goes from here after adding the Scientific Games aspects in the near future. They could continue to push the envelope and gain even a larger lead among their Garden State competitors with the new deal.
