In an effort to be more competitive in the iGaming industry, Caesars Entertainment, Inc. has announced a massive upgrade to the Caesars Palace online casino app. This mobile app is only available to players in four states and Canada, and it can be downloaded on both Android and iOS devices.
Caesars didn’t make this announcement until the app was already live, and players in Michigan, New Jersey, Pennsylvania, and West Virginia can access it. The main goal was to make this upgrade was to increase functionality, but there were also some new features added as well.
There is no denying that Caesars has a terrific catalog of online casino games, and this new upgrade will make it easier to find those top games. A search bar was added with the upgrade, and returning players can simply search for what they are looking for.
Players can also use the new “For You” feature to set up a tab where they can link to all of their favorite online casino games. That should keep players active more frequently, and in turn will allow Caesars Entertainment to rack up more revenue.
There was also a major upgrade made to the live dealer portion of the mobile app, and the casino now more closely resembles that of Caesars Palace in Las Vegas. A multi-lobby navigation tool will make it easier for players to search for open tables at the various games that are offered.
The same features are found in every state where Caesars is available, but the company also made another announcement that only impacts players in New Jersey.
Custom Game Created
Through a new partnership with Games Global, a new custom online slots game was recently released in New Jersey. That game is titled, “Caesars Palace Frenzy,” and it combines some great graphics with the look and feel of a Vegas Strip casino.
This is the first custom game created for Caesars by Games Global, but the two are planning on working together in the future. There are numerous ways to win with this new custom game, and many ways to activate the bonus features as well.
Players in New Jersey are going to be the first to get a chance to experience this new action, but it’s not going to be for long. Caesars plans to launch the same game in Michigan and Pennsylvania soon, as early as mid-May.
Caesars Digital has been busy partnering with other game developers as well, including Greentube. It was Greentube that just recently launched a custom game for Ceasars, and that is available in both New Jersey and Michigan.
One of the biggest partnerships for Caesars Entertainment is with the National Hockey League, and that led to the launching of an NHL themed Blackjack game. That launch came at just the right time as it coincided with the beginning of the NHL Playoffs.
Caesars should start to rack up more market share thanks to these moves, but it will take more than that to catch up to DraftKings and FanDuel.
