Online gambling is rapidly expanding in the United States. Back in July, West Virginia saw online gambling become a reality and the BetMGM brand was one of the first to launch an online casino site. Players have enjoyed the games offered and will soon have even more titles to explore thanks to a new deal between BetMGM and software developer NetEnt.
Details of the Deal
NetEnt is a Swedish online casino game supplier that has a large portfolio of popular games. The supplier is now ready to offer games in West Virginia after partnering with BetMGM in the state. The two already work together in New Jersey and have expanded their partnership to the Mountain State.
In the beginning, BetMGM Casino offered only 30 games. This is not a large selection, so they needed more content to have a larger portfolio. Enter NetEnt! With more titles, players will now hang out at the online casino longer, checking out all the games the brand has to offer.
To access BetMGM’s online casino, players visit the sportsbook of the provider. There is a tab in the app that takes players straight to the casino gaming section. With the partnership in West Virginia, it marks the first time the NetEnt will offer gaming options in the state.
Brian Kraft, the Vice President Commercial, America for NetEnt, commented on the partnership, stating that the success of BetMGM in the US has been impressive. The brand is showing no signs of slowing down and this makes the partnership significant for the supplier as they continue to expand in the US.
As more and more states begin to offer online casino gaming, NetEnt and BetMGM are expected to extend their partnership even further. Both brands are on a continual track for success as they start to offer services in more states.
Expanding in an Already Booming Industry
NetEnt and BetMGM are expanding their services in an industry that is already booming. For the past few months, online gambling has skyrocketed in the United States. As players were first shut in due to lockdowns from the coronavirus pandemic, the traffic at online poker and casino sites began to rise. Even as casinos are now opened back up along with other businesses, players are still logging on in records numbers to play slots and table games.
NetEnt just recently reported a triple digit increase in the gross gaming revenue earnings in New Jersey and Pennsylvania for the second quarter. The growth was due in part to the casinos being shut down from the virus.
Even though the online gambling market in West Virginia is new, it is expected to grow and see high revenue numbers from players taking part in the new industry. It is too soon to tell right now just how successful the market will be, but if other states are any indication, we believe the outcome will be successful. Over the next few months, revenue reports will start to roll in with new operators in the mix that will help to show player participation and how well the industry is doing.
