GVC Holdings and MGM Resorts International came together a while back to create BetMGM, an online gambling brand. Since its initial launch, BetMGM has been a big hit, offering players sports betting and online casino gaming options in the US. In New Jersey, the operator has provided services for quite some time and this week, they started offering even more. The brand announced several new deals which has resulted in the addition of live dealer games, slots and more.
New Content
BetMGM is now offering more content in the Garden State thanks to deals with Evolution, Playtech, Ainsworth and DGC. In late August, BetMGM and Evolution announced a new content deal and now that the integration is complete, the brand provides the supplier’s large collection of live table games. On top of that, the brand now also carries game show type titles in its live dealer casino.
With the partnership, the sister brands of BetMGM also benefit. Both PartyCasino and Borgata Casino are offering these live games as well. Earlier this week, GVC provided insight into the popularity of the live dealer games.
The games have only been live for a few days, but players are already enjoying the content. During the first seven days of gaming, Evolution was able to generate one-third of its live casino stakes just in New Jersey alone. For BetMGM, the uptick in players saw an increase in live casino revenue by 30%.
A standout performer of Evolution is American Roulette. This game has been played more than the others thus far.
Additional New Content
Even more new games are offered via BetMGM thanks to additional deals. The brand just recently signed with Playtech, becoming one of the first to offer the supplier’s content as a locally licensed brand. BetMGM also signed with Digital Gaming Corporation and have seen players really take to these new titles as well.
An integration was just completed of Ainsworth titles, with BetMGM now offering 20 new online slot games exclusive to the online casino. Ainsworth has been able to take successful land-based games and turned them into online titles, so players can enjoy their favorites like Eagle Bucks and Mustang Money from home.
As if new games were not enough, the brand just recently celebrated a player earning a more than $3 million jackpot by playing games connected to the in-house progressive jackpot network of BetMGM.
All of this will add up to big business for BetMGM. As players look to play at a top provider in New Jersey, they will look to BetMGM. The brand is able to offer online gaming options in the state via a license held by the Borgata Hotel Casino & Spa.
As the brand offers more, player traffic will increase which will bring in more revenues for BetMGM as well as the state. We shall see in the coming weeks how success the new launches are and if the games help to boost the overall traffic and revenue earnings of the brand in the Garden State.
